Montreal, August 26, 2025 – Le Coopérateur, the flagship publication of Sollio Groupe Coopératif, is embarking on a strategic shift with a new digital platform designed to fully embody its cooperative mission, strengthen connections with its members, and establish itself as a modern and influential multiplatform media outlet.
Led by St. Lawrence, in collaboration with Evolving Web (web development) and Haricot Marketing and Hifens (monetization strategy), this transformation goes far beyond a simple redesign. It redefines Le Coopérateur’s role within the French-Canadian agricultural ecosystem, built on renewed information architecture, efficient taxonomy, and an enriched user experience.
A Cooperative Media Renewed in Its Own Image
Rooted in the values of cooperation, Le Coopérateur is evolving its digital presence to better reflect the richness of its editorial output and the diversity of its audiences. Through this redesign, Sollio Groupe Coopératif reaffirms its intent to make Le Coopérateur a publication that truly embodies the voice of its members while meeting today’s digital standards.
“Le Coopérateur plays a unique role in our cooperative agricultural ecosystem: it’s a voice that serves our producer members. Through this digital transformation, our ambition went far beyond launching a new website. We wanted to position Le Coopérateur as a modern, accessible, multiplatform agricultural media outlet — one that remains rooted in cooperative values, reflects the aspirations of our network, and strengthens our collective bond.”
— Stéphane Forget, Senior Vice-President, Public Affairs, Cooperation and Corporate Responsibility, Sollio Groupe Coopératif
A Platform Designed to Evolve in Two Phases
The redesign of Le Coopérateur follows a two-stage strategic vision:
Phase 1 – Strengthen the Foundation.
Implement best SEO practices, publish content aligned with members’ search intent, automate key processes, review the advertising strategy, and enhance user journeys. This first phase aims to attract more visitors and increase engagement time on the platform.
Phase 2 (Fall 2025) – Create Value Through Connection.
The next stage will focus on encouraging account creation and user login. The goal is to offer a personalized experience, deepen engagement, and initiate qualitative data collection to give members more ways to express themselves.
“This redesign is the result of an immense collaborative effort between the teams of Le Coopérateur, Sollio Groupe Coopératif, St. Lawrence, Evolving Web, and Haricot Marketing. We’re proud of the outcome: a reimagined platform, a modern image, and an experience that lives up to our readers’ expectations. Le Coopérateur is evolving, yet remains faithful to its mission — to inform, connect, and inspire cooperative members.”
— Patrick Dupuis, Director and Editor-in-Chief, Le Coopérateur Magazine
A Strategic and Human-Centered Approach
This project also marks a shift toward a renewed business model — more agile, data-driven, and aligned with the realities of today’s media ecosystems.
“It’s been a privilege to support Le Coopérateur through this stage of its digital transformation. This redesign represents real evolution — that of a media brand asserting its independence, diversifying its business model, and equipping itself to better reach and serve its audiences.”
— Stéphanie Lebon, Vice-President, Content Strategy, St. Lawrence
On the user-experience front, the interface was completely redesigned in collaboration with Le Coopérateur’s team. The objective: to create an intuitive, dynamic platform centered on member needs.
“Designing the new Coopérateur experience was a wonderful opportunity. In collaboration with the editorial team, we introduced practical features — like the survey module and revamped taxonomy — that simplify navigation and boost engagement. It’s a project that’s both human-focused and functional.”
— Valentine Senegas, UX Designer, St. Lawrence
A Media Brand Looking to the Future
With this new platform, Le Coopérateur gains a modern, open, and scalable digital ecosystem — one that fully reflects its cooperative mission. More than a website, it becomes a true lever for influence, visibility, and dialogue within the network.
The project reflects a clear ambition: to make Le Coopérateur an essential media voice in the French-Canadian agricultural landscape — one that informs, connects, and inspires for years to come.
The redesign of Le Coopérateur was made possible through funding from Canadian Heritage, as part of the Canada Periodical Fund – Aid to Publishers program.
Credits
Client: Stéphane Forget, Patrick Dupuis, Stéphanie McDuff, Félicie Jacques-Tremblay, Camille Lalancette, Yasmany Morales, Samar Gharib, Ricardo Silva, Samuel Larochelle, Béatrice Assaly, Simon Fortin
Digital & Analytics Strategy: Stéphanie Lebon, Jany Plourde, Virginie Lessard, Chloé Crevier, Anne-Marie Thibodeau, Thomas Gatterer
UX Design: Valentine Senegas, Chloé Crevier
UI Design & Art Direction: Émilie Caron, Jason Martin
Project Management: Ingrid Faulkner, Anne-Marie Thibodeau
Web Development: Evolving Web (Aaron Armstrong, Alexis Durand, Anastasiia Doroshenko, Andrew Sus, Areeba Ruhaan, Chin Kiong Ng, Daniel O’Connor, Kyriakos Koutsos, Maxime Dieuzaide, Nour Bou Khalil, Pierre-Paul Lefebvre, Roman Pavlyk, Stéphane Grunenwald, Viktoriia Sobutska)
Monetization Strategy: Haricot Marketing and Hifens (Mario Courchesne, Martin Lechasseur, Étienne Dupuis, Gabriel Courchesne)
About St. Lawrence
St. Lawrence is a digital agency that rejects one-size-fits-all solutions. We listen, collaborate, and co-create tailored strategies that turn digital challenges into growth opportunities. Our expertise in user experience, digital design, content, and data performance helps B2B, B2B2C, and B2C companies communicate and sell more effectively. Founded in 2018, St. Lawrence supports clients across Canada with a flexible and ambitious approach.
About Le Coopérateur
Le Coopérateur is the official magazine of Sollio Groupe Coopératif. Active for over 50 years, it informs, connects, and inspires members of Québec’s agricultural network through technical, human, and cooperative content across multiple platforms.
À propos de Sollio Groupe Coopératif
Sollio Groupe Coopératif is Canada’s largest agricultural cooperative, with deep Québec roots. Since 1922, cultivating, raising, producing, processing, and building the economy of tomorrow have been daily actions embedded in the DNA of its 14,671 employees.
With more than 120,000 members — farmers and consumers grouped within 42 agricultural and consumer cooperatives — Sollio Groupe Coopératif helps feed people while ensuring the prosperity of farming families for a sustainable future.
Through its three divisions — Sollio Agriculture, Olymel S.E.C., and Groupe BMR inc. — Sollio Groupe Coopératif proudly acts as a driver of regional economic and social development, generating annual revenues of $7.8 billion.