With renewed ambition and a desire to make a difference, the Royal Gramma agency marks a turning point by adopting the name St. Lawrence Maison Conseil. After years of supporting businesses and organizations in their digital transformation, the agency, now St. Lawrence, is asserting itself with a new signature that reflects its boutique approach and local roots.
This transition is the result of a collective effort in which the entire company pitched in. "The entire team participated in positioning and redefining the essence of our brand. This collaborative process resulted in a name that embodies our roots, our values and our support-focused approach," explains Virginie Lessard, Chief Executive Officer and co-founder. The name St. Lawrence was chosen for its international resonance, in line with the agency's strategic evolution.
St. Lawrence wants to move beyond previous perceptions and assert its positioning in larger markets. "We want an image that matches our ambitions and truly reflects who we are," continues Jason Martin, VP of Design and Operations and co-founder. This repositioning allows the agency to further refine its services, encompassing digital strategy, experience (UX, UI, CRO, PXM, storytelling) and client support (training and performance).’
A new name also means a new slogan. ‘We brave the headwinds’ reflects St. Lawrence's commitment to supporting its clients in their digital transformation, helping them make choices, overcome resistance and overcome the challenges of change. In the face of turbulence, complexity and novelty, St. Lawrence supports its clients. Together, we are determined to turn every obstacle into an opportunity.
St. Lawrence is also unveiling a revamped visual identity and website, highlighting its flagship projects and collaborative methodology. ‘Our new identity embodies trust, openness and generosity. Inspired locally, connected globally, we navigate boldly, adapting to the unique flow of each project. And yes, if you believe nautical metaphors speak to us!’ jokes Jason Martin, partner and vice-president of design at St. Lawrence.
St. Lawrence continue d’accompagner ses clients de renom, comme IATA, Sollio Agriculture, Tennis Canada, JD Irving, CDMV et Joseph Ribkoff et vise à se développer davantage sur les marchés canadiens et européens.
Cette nouvelle identité a été célébrée en compagnie de clients, partenaires et collaborateurs lors d’un événement à L’Idéal Bar à contenu plus tôt cet été.
Credits
Positioning: Dolores (Fabian Loszach), Chantale Pellicano and the St. Lawrence team
Graphic and brand identity: Invisible Colour (Bruno Choinière, Catherine Métayer, Octavian M)
Website design (strategy, UX, UI): the St. Lawrence team
Copywriting: Catherine Métayer, Christophe Dubé
Web development: Gaïda & Stéph (Gaïda Demotte, Stéphane Demotte)
Photography: Saint-Aubin (Luc Brissette)
About St. Lawrence
St. Lawrence is a digital agency that refuses to offer off-the-shelf solutions. Here, we listen, collaborate and co-create tailor-made strategies to transform digital challenges into growth levers. Our expertise in user experience, digital design, content and data performance helps B2B, B2B2C and B2C companies communicate and sell more effectively. Founded in 2018, St. Lawrence supports clients across Canada with a flexible and ambitious approach. We brave the headwinds.