CDMV, the leading distributor of veterinary products in Canada, sought to redesign its B2B purchasing platform to meet the needs of veterinarians and animal health technicians. To establish itself as an online industry reference, it was essential to balance a high-quality user experience inspired by B2C expectations and the specific demands of the veterinary industry, focusing on user-friendliness, intuitiveness, and functionality. In a sector where urgent needs and frequent replenishment primarily drive purchases, the key question was: how can we transform a convenience-driven purchasing behaviour into a superior shopping experience that outperforms the competition?
A Canada-wide leader in the distribution of veterinary products and services, CDMV relies on a vast network of suppliers and partners dedicated to supply chain optimization. Founded in 1972 in Saint-Hyacinthe, Qc, the company now employs some 350 people, 200 of whom are based in Saint-Hyacinthe (head office), with the remainder working in its distribution centers in Toronto, Halifax, and Calgary.