How to make matcha pro d
Redefining DAVIDsTEA's e-commerce user experience
Scope National
Status Completed
Technology Salesforce Commerce Cloud
An e-commerce experience infused with simplicity
À propos
Expertises requises
User experience (UX)
Interface design (UI)
Conversion rate optimization (CRO)
Digital storytelling
Objectifs du mandat

After closing 186 stores during the pandemic and reopening only 18, DAVIDsTEA focuses on transforming its website into its primary revenue driver. The strategy begins with a crucial first step: strengthening relationships with existing customers.

Défis à relever
  • Two approaches are being explored. The first is to increase loyalty by promoting the loyalty program and demonstrating its generosity and benefits to visitors. The second is to enhance the quality of the information and experience on product pages, bringing them closer to the attributes of the in-person shopping experience.
Solutions
  • Create a clear and optimal user path
  • Simplify product format options
  • Rework the storytelling of product detail pages
  • Reorganize typography
  • Rework and promote the loyalty / frequent steeper program
  • Redesign the purchase and checkout process
  • Simplify redemption of points for rewards to increase customer satisfaction.
Davids tea quote image medium
Davids tea quote image small
The optimization of our website was executed with exceptional precision. The streamlined and optimized user journey reflects a clear and effective strategy that has delivered immediate results.
Damon Sloane, Chief digital officer (CDO)
Davids tea dynamic
Make it easy to understand the loyalty program 01
Users have access to multiple strategic touchpoints to track their progress in the loyalty program. Whether during the checkout process, in the "My Account" section, or through the dedicated loyalty area, the information is always accessible, clear, and easy to understand.
Build trust with authenticity 02
User-generated content (UGC) and customer reviews play a central role in building trust and reducing perceived risks associated with online shopping. These authentic contributions and shared experiences reassure consumers, minimizing the uncertainty of investing in a product that might not fully meet their expectations.
Demystify the complexity of tea 03
The products' olfactory and taste characteristics are highlighted through filters and tags that reveal the subtleties of their flavours. A central focus is placed on imagery to immerse users in the product's universe, using a visual grid designed for immersive and engaging digital storytelling.
17,2%
Increase in sales for quarters following our design and strategy update.
85,9%
In the first quarter of 2021, online and wholesale sales accounted for 85.9% of DAVIDsTEA's sales, compared with 52.9% for the same period last year.
8
Quick launch: When the pandemic struck, DAVIDsTEA had to adapt its strategy by switching from physical stores to online sales. We delivered the execution in 8 weeks.
Davids tea square
About DAVIDsTEA

DAVIDsTEA is a brand specializing in the selection of high-quality teas and accessories. Initially a storefront retailer, after the pandemic, the retailer decided to sell primarily online via its e-commerce platform, over 4,000 grocery and drug stores in Canada and 170 grocery stores in the U.S., and 18 company-owned stores in Canada.

What we have achieved
Feel the vibe Figure Vertical Large 1142x1728
National Bank Open digital redesign
Tennis Canada
Avril main
Redesign of online grocery platform for the health-food chain Avril
Avril Supermarché Santé
Cat vet banner
Redesign of CDMV's B2B purchasing platform
CDMV
Joseph ribkoff banner
Modernize Joseph Ribkoff's B2B operations
Joseph Ribkoff
Sollio main
Sollio Agriculture redesign
Sollio Agriculture
How to make matcha pro d
Redefining DAVIDsTEA's e-commerce user experience
DAVIDsTEA
Feel the vibe Figure Vertical Large 1142x1728
National Bank Open digital redesign
Tennis Canada
Avril main
Redesign of online grocery platform for the health-food chain Avril
Avril Supermarché Santé
Cat vet banner
Redesign of CDMV's B2B purchasing platform
CDMV
Joseph ribkoff banner
Modernize Joseph Ribkoff's B2B operations
Joseph Ribkoff
Sollio main
Sollio Agriculture redesign
Sollio Agriculture
How to make matcha pro d
Redefining DAVIDsTEA's e-commerce user experience
DAVIDsTEA
Feel the vibe Figure Vertical Large 1142x1728
National Bank Open digital redesign
Tennis Canada
Avril main
Redesign of online grocery platform for the health-food chain Avril
Avril Supermarché Santé
Cat vet banner
Redesign of CDMV's B2B purchasing platform
CDMV
Joseph ribkoff banner
Modernize Joseph Ribkoff's B2B operations
Joseph Ribkoff
Sollio main
Sollio Agriculture redesign
Sollio Agriculture
How to make matcha pro d
Redefining DAVIDsTEA's e-commerce user experience
DAVIDsTEA
Feel the vibe Figure Vertical Large 1142x1728
National Bank Open digital redesign
Tennis Canada
Avril main
Redesign of online grocery platform for the health-food chain Avril
Avril Supermarché Santé
Cat vet banner
Redesign of CDMV's B2B purchasing platform
CDMV
Joseph ribkoff banner
Modernize Joseph Ribkoff's B2B operations
Joseph Ribkoff
Sollio main
Sollio Agriculture redesign
Sollio Agriculture
How to make matcha pro d
Redefining DAVIDsTEA's e-commerce user experience
DAVIDsTEA
Feel the vibe Figure Vertical Large 1142x1728
National Bank Open digital redesign
Tennis Canada
Avril main
Redesign of online grocery platform for the health-food chain Avril
Avril Supermarché Santé
Cat vet banner
Redesign of CDMV's B2B purchasing platform
CDMV
Joseph ribkoff banner
Modernize Joseph Ribkoff's B2B operations
Joseph Ribkoff
Sollio main
Sollio Agriculture redesign
Sollio Agriculture
How to make matcha pro d
Redefining DAVIDsTEA's e-commerce user experience
DAVIDsTEA
Feel the vibe Figure Vertical Large 1142x1728
National Bank Open digital redesign
Tennis Canada
Avril main
Redesign of online grocery platform for the health-food chain Avril
Avril Supermarché Santé
Cat vet banner
Redesign of CDMV's B2B purchasing platform
CDMV
Joseph ribkoff banner
Modernize Joseph Ribkoff's B2B operations
Joseph Ribkoff
Sollio main
Sollio Agriculture redesign
Sollio Agriculture
How to make matcha pro d
Redefining DAVIDsTEA's e-commerce user experience
DAVIDsTEA
Feel the vibe Figure Vertical Large 1142x1728
National Bank Open digital redesign
Tennis Canada
Avril main
Redesign of online grocery platform for the health-food chain Avril
Avril Supermarché Santé
Cat vet banner
Redesign of CDMV's B2B purchasing platform
CDMV
Joseph ribkoff banner
Modernize Joseph Ribkoff's B2B operations
Joseph Ribkoff
Sollio main
Sollio Agriculture redesign
Sollio Agriculture
How to make matcha pro d
Redefining DAVIDsTEA's e-commerce user experience
DAVIDsTEA
Feel the vibe Figure Vertical Large 1142x1728
National Bank Open digital redesign
Tennis Canada
Avril main
Redesign of online grocery platform for the health-food chain Avril
Avril Supermarché Santé
Cat vet banner
Redesign of CDMV's B2B purchasing platform
CDMV
Joseph ribkoff banner
Modernize Joseph Ribkoff's B2B operations
Joseph Ribkoff
Sollio main
Sollio Agriculture redesign
Sollio Agriculture
How to make matcha pro d
Redefining DAVIDsTEA's e-commerce user experience
DAVIDsTEA
Feel the vibe Figure Vertical Large 1142x1728
National Bank Open digital redesign
Tennis Canada
Avril main
Redesign of online grocery platform for the health-food chain Avril
Avril Supermarché Santé
Cat vet banner
Redesign of CDMV's B2B purchasing platform
CDMV
Joseph ribkoff banner
Modernize Joseph Ribkoff's B2B operations
Joseph Ribkoff
Sollio main
Sollio Agriculture redesign
Sollio Agriculture
How to make matcha pro d
Redefining DAVIDsTEA's e-commerce user experience
DAVIDsTEA
Feel the vibe Figure Vertical Large 1142x1728
National Bank Open digital redesign
Tennis Canada
Avril main
Redesign of online grocery platform for the health-food chain Avril
Avril Supermarché Santé
Cat vet banner
Redesign of CDMV's B2B purchasing platform
CDMV
Joseph ribkoff banner
Modernize Joseph Ribkoff's B2B operations
Joseph Ribkoff
Sollio main
Sollio Agriculture redesign
Sollio Agriculture
How to make matcha pro d
Redefining DAVIDsTEA's e-commerce user experience
DAVIDsTEA
Let's team up
Follow our updates
Privacy policy
© 2024 - Royal Gramma - All rights reserved