Avril e-grocery | Royal Gramma

Redesign of online grocery platform for the health-food chain Avril

Scope National

Status Completed

Technology Adobe Commerce

Create an online experience that mirrors the exceptional standards of in-store shopping

À propos

Expertises requises

E-commerce

Content strategy

Digital brand positioning

Interface design (UI)

User experience (UX)

Conversion rate optimization (CRO)

Digital storytelling

Training and governance

Analytics and performance

En partenariat

Solution integrator TwoDev

Objectifs du mandat

The Quebec-based health food store banner Avril aims to elevate the online shopping experience by offering an enriched, intuitive, and high-performance platform that matches its in-store standard of excellence.

Offer a high-performance sales platform that enables customers to easily find, browse, discover, and buy from over 13,000 products.
Translate the vibrant and inspiring brand identity into a compelling online experience.
Enable the Avril team to manage and optimize the site autonomously while maintaining high technical performance.

Défis à relever

Enhance the online shopping experience to match the high standards offered in-store
Ensure that the new site accurately reflects the Avril brand identity while meeting the expectations of wellness-conscious consumers.
Create an intuitive, fluid interface that facilitates navigation and product discovery
Integrate solutions to develop informative content that enriches the user experience and helps Avril's teams deliver an integrated, scalable experience.

Solutions

Develop a high-performance online sales platform that meets best practices.
Integrate intuitive product comparison and classification tools, enabling users to make informed decisions quickly.
Enhance the user experience by combining product information with expert advice.
Translate Avril's brand DNA to the web.

The Royal Gramma team was able to not only express our brand DNA on the web but also create a technological solution that relies on the highest standards of online grocery. The result reinforces our commitment to quality and the well-being of Quebecers while establishing us as the e-commerce platform of choice.

Alexandre Gaudreau, Marketing and Communications Director, Avril Supermarché Santé

High-performance e-commerce platform ⁰¹

The new transactional site has been designed to reflect the Avril brand identity while offering a high-quality online shopping experience. It allows customers to browse over 13,000 products easily.

Intuitive interface ⁰²

The site's interface is intuitive and fluid, facilitating navigation and product discovery. This design lets users quickly find what they want, enhancing the customer experience.

Reinforcing the attributes of the in-store experience online ⁰³

The site integrates comparison tools and informative content to help customers make informed decisions. This approach enriches the online shopping experience by providing users with relevant information on products and their use.

Autonomy ⁰⁴

The intuitive and seamless website interface makes navigation and product discovery easy. This approach lets users quickly find what they are looking for, enhancing the overall experience and customer satisfaction.

About Avril Supermarché Santé

The Avril supermarket chain was founded in 1995 by co-owners Sylvie Senay and Rolland Tanguay. Headquartered in Granby, Qc, the company employs over 1,200 people. It has 13 branches across Quebec (located in Brossard, Granby, Laval, Lévis, Longueuil, Magog, Montreal—Quartier International and Griffintown, Quebec City, Repentigny, Saint-Bruno, Sainte-Foy and Sherbrooke), a transactional website, a private label of over 400 products, and a logistics and distribution center with a central kitchen.

What we have achieved

See all our achievements