Introducing the first B2B e-commerce for Joseph Ribkoff

Modernize Joseph Ribkoff's B2B operations

Scope National

Status Completed

Technology Optimizely (Episerver)

A tailor-made experience

À propos

Expertises requises

E-commerce

Redesign and migration

User experience (UX)

Interface design (UI)

Conversion rate optimization (CRO)

Digital storytelling

Training and governance

En partenariat

Solution integration Thinkmax

Objectifs du mandat

Although present in 60 international markets, Joseph Ribkoff had yet to launch an e-commerce platform. The Canadian brand aimed to showcase its product range and new collections through its first e-commerce site, designed to meet the specific needs of both large retailers and independent boutiques. This project aimed to modernize and energize its online operations, leveraging a digital strategy tailored to each market segment. Finally, to mark this turning point, Joseph Ribkoff sought to provide its marketing and sales teams with powerful tools to support their digital growth.

Modernize B2B processes (move from paper to web)
Develop the brand's first e-commerce site
Adapting your brand guide to digital
Defining the pillars and designing Joseph Ribkoff's B2B shopping experience

Défis à relever

Modernize B2B processes by going paperless.
Develop the brand's first e-commerce site.
Define the experience pillars and design Joseph Ribkoff's B2B shopping experience.
Adapt the brand guide for digital.

Solutions

Offer an inspiring experience showcasing the brand's fashion know-how
Develop digital tools to enable B2B buyers, large and small, to make informed decisions
Define a design system and a toolbox of components enabling customers to be autumn in their page creation and management
Introduce sales-maximizing strategies and features (upsell, cross-sell, backorders)

Right from the start, I fell in love with Royal Gramma. Their attentiveness, professionalism and expertise are remarkable. With them, you always get to the point quickly, which makes collaboration fluid and efficient. They created the entire UX/UI design for our B2B website and were invaluable advisors throughout its creation. They still guide us on strategic advice to continuously improve our customer experience. Their ability to quickly understand our needs makes them a trusted partner of excellence.

Joëlle Michaud, Director, e-commerce and digital strategies at Joseph Ribkoff

An experience adapted to the user's profile ⁰¹

The B2B experience is designed to meet the specific needs of both large retailers and independent boutiques. It is more efficient and personalized to foster an optimized shopping experience that supports long-term growth and customer loyalty.

Guide the user ⁰²

Information is presented clearly and succinctly so that consumers can easily browse and add products to their baskets independently and efficiently in all markets and languages.

Between magazine and store ⁰³

The magazine format inspires A fashion-forward browsing experience, offering both efficiency and fluidity for a motivating shopping planning experience. The grid highlights the brand’s stylistic attributes while ensuring intuitive, seamless navigation to simplify purchasing.

The team developed a scalable, responsive experience in three weeks, including mock-ups and a design system.

1st

Our team developed JR's first design system and first digital brand book.

About Joseph Ribkoff

Founded in 1957 and based in Montreal, Joseph Ribkoff creates classic and contemporary clothing for women with a youthful spirit and a zeitgeist. Each piece has been carefully crafted to offer fluid style, perfect fit, and unrivaled quality, three criteria that have distinguished the brand for 65 years. Sold in over 3,500 boutiques worldwide, it has become a benchmark for timeless feminine style.

Today, Joseph Ribkoff's brand is present in over 60 countries worldwide, and its iconic products continue to help women live the most exciting chapter of their lives.

What we have achieved

See all our achievements