Les Sommets | Royal Gramma

Les Sommets Redesign

Scope National

Status Completed

Technology Optimizely

Reaching new heights: Les Sommets redesign

À propos

Expertises requises

Redesign and migration

E-commerce

Content strategy

User experience (UX)

Interface design (UI)

Conversion rate optimization (CRO)

Digital storytelling

Analytics and performance

Training and governance

En partenariat

Solution integrator Verndale

Objectifs du mandat

Les Sommets is 5 mountains, 160 trails and 6 ski schools - and it's also bike trails, lodging, an amusement park, a water park, camping and a cultural and gastronomic offering! As part of Les Sommets' migration, we were mandated to update the experience and optimize the online buying experience..

Défis à relever

Adopt a storytelling approach that appeals to a diverse audience (skiing, biking, water park, etc.) and focuses on the current season, while enhancing the four-season offering.
Demonstrate the distinct identity of each mountain and hillside, while reinforcing the coherence of the Les Sommets brand.
Rely on immersive visual content (photos, videos, 360° views) to inspire people to discover the area.
Communicate transparently on weather forecasts and attraction and slope conditions, while presenting them in a positive and engaging way to maintain commercial appeal.
Deliver an intuitive user experience, with smooth navigation and simple booking options, accessible from a computer or mobile device.
Position the site at the top of results for a variety of seasonal searches: skiing in winter, water parks in summer, hiking in autumn.
Simplify the purchase and subscription process, while offering combined offers to encourage the discovery of several activities.
Attract and effectively recruit seasonal employees to meet fluctuating demand, while ensuring a smooth and rapid candidate experience.

Solutions

Create engaging navigation and storytelling for each activity, tailored to the current season, while integrating content that enhances the four-season experience.
Strengthen the section dedicated to the history and unique features of each mountain and hillside, while using consistent visual elements to reinforce the Les Sommets brand.
Integrate photo galleries, videos and webcam views to provide a rich and inspiring experience for site visitors.
Use best-practice data visualization to display weather and attraction conditions, highlighting the positive aspects to maintain user interest.
Implement a simple, intuitive UX design, with clear menus and fluid user paths to facilitate access to information and purchases.
Reflect on content with a seasonal SEO strategy, including targeted keywords for each activity and technical optimization of the site for search engines.
Design a revamped purchasing flow, with personalized suggestions and combined shopping cart options for multiple activities.
Guarantee an optimal mobile experience, prioritizing essential functionalities such as navigation, booking and real-time information to relieve congestion in customer service and ticketing.
Offer multi-activity packages and develop an enhanced customer account to facilitate the purchase of season passes.
Review the career section by simplifying information, forms and tools to facilitate application management, while integrating elements of the Les Sommets brand to attract motivated talent.

Sommets saint sauveur ski journee skieuse

Royal Gramma has grasped the uniqueness of Les Sommets and brilliantly navigated through the complexity of our offering, simplifying it for our users. Thanks to their expertise, our customers enjoy a smooth and pleasant experience, while reducing the burden on our customer service department.

Christian Dufour, Sommets Marketing Director

Year-round fun ⁰¹

The site offers an engaging digital experience that celebrates the four seasons of activities. Thanks to immersive storytelling and a seasonal SEO strategy, each activity is highlighted according to the time of year, maximizing its relevance and online visibility. For the rest of the year, the information remains present, without being highlighted. Navigation has been designed to captivate users, intuitively guiding them through optimized content that highlights the richness of the Les Sommets experience, whatever the season.

Top distinction for each mountain top ⁰²

Each Sommets summit and hillside has been carefully presented to reflect its unique identity, while respecting the unity of the overall brand. Through intuitive navigation and adapted storytelling, the site highlights the particularities of each destination and adapts content to the current season. The result: a coherent web experience that connects visitors to the many facets of Les Sommets while discovering what makes each location special.

Pleasure doesn't wait for good weather ⁰³

To keep visitors engaged, the site leverages best practices in data visualization to display weather and attraction conditions in a positive and engaging way. Dynamic photo galleries, immersive videos and real-time webcams enrich the user experience, inspiring visitors to enjoy Les Sommets whatever the conditions. This visual and interactive approach keeps users connected and motivated to plan their next adventure.

1, 2, 3... Buy! ⁰⁴

The e-commerce experience simplifies the purchasing process with a mobile-optimized interface, personalized suggestions and combined basket options for exploring multiple activities in a single transaction. An enriched customer account facilitates package management and the purchase of season passes, while key functionalities such as booking and real-time information relieve traditional contact points. Everything is designed to offer a smooth and pleasant experience, from the initial choice to the final purchase.

About Les Sommets

Founded in the 1970s and transformed in 2016, Les Sommets comprises five ski resorts - Mont Saint-Sauveur and the versant Avila, Sommet Gabriel, Morin Heights and Olympia in the Laurentians, and Sommet Edelweiss in the Outaouais region. In addition to skiing, Les Sommets offers a wide range of four-season activities. From winter gliding to outdoor summer activities, Les Sommets stands out for its commitment to quality experiences and exceptional customer service. Les Sommets has won prestigious awards such as the Conversion Cup Challenge from the National Ski Areas Association, recognizing its ski school as number 1 in North America, and the title of Platinum Partner of SNOW Operating, testifying to the excellence of its services and its exceptional customer service.