Redesign of Sollio Agriculture

Sollio Agriculture redesign

Scope National

Status Completed

Technology Drupal

Seeding innovation to harvest results.

À propos

Expertises requises

Redesign and migration

Digital brand positioning

User experience (UX)

Interface design (UI)

Digital storytelling

Training and governance

Analytics and performance

Roadmap rollout

En partenariat

Solution integrator Tink

Performance agency Adviso

Agricultural marketing agency Haricot Marketing

Objectifs du mandat

Sollio Agriculture aims to transform its website into a rich, high-performing digital platform beyond a simple showcase. This new platform will highlight the company's expertise, diverse offerings, and national reach while effectively supporting its network of retailers across the country. The primary goal is to retain B2B clients, particularly farmers, while strengthening the brand's reputation in the sector. This initiative addresses market shifts and the growing demand for innovation and performance among agricultural producers, positioning Sollio Agriculture as a key player in the industry

Adapt to agricultural producers who are increasingly educated and innovation-oriented.
Build loyalty among farmers who have become less loyal to their suppliers.
Integrate data analysis to optimize producers' performance and practices.
Transform the Sollio Agriculture website into an enriched platform to increase awareness and support the retailer network.

Défis à relever

Transform the Sollio Agriculture website into an enriched platform to increase awareness and support the retailer network.
Adapt to agricultural producers who are increasingly educated and innovation-oriented.
Build loyalty among farmers who have become less loyal to their suppliers.
Integrate data analysis to optimize producers' performance and practices.

Solutions

Centralize, index, and optimize rich content for the web (articles, videos, case studies) to increase traffic and improve brand perception.
Implement an intuitive taxonomy to organize content and improve accessibility.
Review user experience (UX) to support content strategy.
Improve navigation by making finding information according to region, production, and specific preferences easier.

Enhanced user experience ⁰¹

The new platform focuses on engagement and access to rich, diverse content. With a redesigned user experience, intuitive navigation, and optimized information architecture, visitors to Sollio.ag will benefit from a signature online experience.

A content architecture that goes from global to local ⁰²

Sollio Agriculture embodies a brand deeply rooted in Canadian rural communities while being a North American agricultural leader. Its digital experience reflects this duality, showcasing its scale while adapting to each region's specific needs and production type.

Rich content for in-depth expertise ⁰³

Driven by its ambition to establish itself as the country's leader in agriculture, Sollio.ag is now positioning itself as a genuine source of reference in its sector, thanks to its rich content. Demonstrating the strength of its expertise, informative articles, captivating case studies, explanatory videos, and in-depth brochures have been and will be added continuously to offer the audience privileged access to the company's expertise and knowledge.

117,9%

Increase in the number of clicks on organic results after 6 months.

328%

Increase in the number of impressions after 6 months.

About Sollio Agriculture

Sollio Agriculture, the agricultural division of Sollio Groupe Coopératif, is a Canadian leader in the agricultural sector specializing in the supply of agricultural inputs and value-added agronomic services for the benefit of producers, cooperatives, and partners. Its business model, which combines the strength of a local approach with that of a national presence, makes it possible to offer innovative products and solutions, commit to adopting more sustainable agricultural practices, and contribute to the prosperity of Canadian farm families. Present across the country, it has almost 1,300 employees and achieved sales of $2.802 billion in 2023.

What we have achieved

See all our achievements